Apple TV is more expensive, effective immediately
While we were distracted covering ESPN and Peacock’s recent price increases, Apple TV stealthily dropped a bombshell on customers: its single subscription tier is going up by two dollars. This change went into effect on Friday, August 28.
That means that customers (new and existing!) will now have to pay $14.99/mo. for access to top shows like “Ted Lasso,” “Severance,” and “Shrinking.” Apple will notify you before making the change on your bill.


